👋 Hey, I'm Shehu AbdulGaniy. Welcome to SaaS SEO Insights, where every week I dive deep into SEO and AEO strategies that B2B SaaS startups are using to drive signups from organic and AI search, so you can steal what works and skip what doesn't.

This newsletter is brought to you by Your Content Mart.

Your buyers are asking ChatGPT, Gemini, Claude, and Perplexity questions like "best [category] tool for [use case]" and "what are the best alternatives to [x] for [y]". 

These are money prompts, the AI equivalent of high-intent keywords.

Most B2B SaaS companies have no idea if they show up in those results. Their competitors might.

We built a free AI Search Gap Analysis that tests your visibility across these prompts and shows you exactly where you're missing and how to fix it.

Takes 30 seconds to request. We handle the rest.

[Get Your Free AI Search Gap Analysis →]

People don't search ChatGPT the way they search Google.

No one opens ChatGPT and types "HubSpot vs Monday." They type something like: "What's the difference between HubSpot and Monday. com in terms of integration with other tools?"

Same buying intent. Completely different format.

Gaetano DiNardi calls these "money prompts," and it's one of the sharpest reframings of AI search strategy I've come across.

If you've been doing SEO for any length of time, you know what money keywords are: the middle and bottom-of-funnel search terms that signal buying intent. Terms like "project management software," "HubSpot alternatives," or "HubSpot pricing."

Money prompts are their AI-search equivalent. They share the same purchase intent, but they're phrased the way real buyers actually talk: in full sentences, with specific context and conversational language.

And if your brand isn't showing up when buyers ask these questions inside ChatGPT, Claude, or Perplexity, you're invisible at the decision point.

On Google, people have learned to speak in keywords. Short, stripped-down phrases that match how search engines index content.

On AI platforms, they speak like humans. And this creates a gap that most SaaS companies haven't closed yet.

Here's what I mean: a typical AEO strategy focuses on making your content quotable and structured so AI models can pull from it. That's useful for informational queries. But money prompts are different. They're the high-intent, bottom-of-funnel queries where a buyer is actively weighing options. The kind of prompt where getting mentioned (or not) directly influences a purchase decision.

Most SaaS companies are optimising their AEO efforts around broad informational queries while ignoring these high-intent conversational ones. That's a gap worth closing now.

Here's how to go from money keywords to money prompts, check where you actually stand, and start earning AI mentions.

Start with what you already know. What are the bottom-of-funnel keywords that bring buyers to your site? The terms your sales team would recognise immediately as "this is a serious prospect."

Open Ahrefs or Semrush and filter for keywords with high commercial intent: terms with "pricing," "alternatives," "vs," or "for [use case]" in them.

Write them down. You need this list before anything else.

Take each money keyword and ask: how would a colleague phrase this if they were asking for a recommendation?

"Project management software" becomes: 

→ "What's the best project management software for a small remote team?" 

→ "Which project management tool has the best integrations with Slack and Google Workspace?" 

→ "How do I choose between Asana, Monday, and ClickUp?"

"HubSpot alternatives" becomes:

→ "What are the best alternatives to HubSpot for a startup that can't afford enterprise pricing?" 

→ "Is there a CRM that does what HubSpot does but costs less?"

You can do this manually, or paste your money keywords into ChatGPT or Claude and ask it to generate 5 conversational questions for each one. Takes less than 10 minutes.

These are your money prompts.

Now you need to know where you actually stand.

If you have the budget, AEO tracking tools like Profound and Peec AI can monitor your visibility across AI platforms for specific prompts. They'll show how often your brand is mentioned, in what context, and how you compare to competitors.

If you don't have the budget yet, do it manually. Open ChatGPT, Claude, and Perplexity. Search your top 5-10 money prompts one by one.

Does your product come up? Is it mentioned by name? In what context? Now do the same for your top two or three competitors.

The next 30 minutes will give you a concrete snapshot of your AI search visibility, no full audit required.

If you're showing up consistently, your content has been doing its job of informing the models. If you're not, that's not a reason to panic. It's a gap to close, and now you know exactly what to target.

Tracking is useful, but the goal is to win these mentions. 

Here's what actually influences whether AI models cite your brand:

First, publish content that directly and thoroughly answers your money prompts. If one of your prompts is "What's the best CRM for startups under $50/month?", you need a page that answers that question in depth, with specific and up-to-date pricing. AI models pull from content that comprehensively addresses the query.

Second, build third-party credibility signals. AI models weigh mentions across the web, not just your own site. Getting featured in comparison articles, review sites, and industry roundups increases the likelihood of being cited in AI responses.

Third, structure your content for extractability. Use clear headings, comparison tables, and direct answer formats that make it easy for models to pull and attribute information. The more structured and quotable your content is, the more likely it is to surface.

This isn't a one-time project. Like SEO, earning money prompt visibility is an ongoing effort. But the SaaS companies building this muscle now will have a significant head start as AI-driven discovery matures over the next few years.

To recap

Money prompts are the conversational equivalent of money keywords: the same high-intent queries, phrased the way real buyers actually ask AI tools. Start by identifying your 5-10 money keywords, convert them into natural questions, and manually check your visibility in ChatGPT, Claude, and Perplexity this weekend. Then use what you find to create content that earns the mention.

To your startup’s success

Shehu AbdulGaniy
Founder, Your Content Mart

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